EXHIBITION RESEARCH SERVICES...we find...

...it's not all gloom & depends on how you look at it!

With Citywest and the Convention Centre now on stream alongside the RDS, Organisers can locate their event accoring to it's specific target market.

Visitor footfall is down year on year and while this is a nightmare for most organisers, the upside is that visitors who do visit a) have a budget and b) are credit worthy, therefore Visitor QUALITY has never been higher BUT there simply is not enough of them.

Visitor quality has increased significantly with an upward trend in orders placed
Exhibitors are refining their customer base and picking up credit worthy customers

While footfall may be down, visitor quality is way up and these visitors come to place orders - our returns indicate a 3-4% average increase in the level of orders placed.
Volume of orders also seems to be rising as buyers spread their budget out further.

Exhibitors reduce their business risks, in a significant amount of cases lower footfall can be attributed to buyers avoiding the event as they may still owe suppliers for orders, so having better quality visitors will provides a quicker return on an exhibitors investment.
While all the above is positive.... there is simply not enough activity in the industry to generate confidence among Organisers, Exhibitors and Visitors

It would be our opinion that the Irish event industry needs serious support from both central and local government to underpin an industry whose only deliverable is bringing buyers and sellers together in a professional manner

INDEPENDENT FEEDBACK = SOLID MARKETING COLLATERAL - come talk to us...

Business Information Group