Newsflash...
...despite the doom merchants - it's not all gloom!
Our recent research across a wide range of events and venues has shown that:
- Visitor quality has increased significantly with an upward trend in orders placed
- Exhibitors are refining their customer base and picking up credit worthy customers
As independent researchers, we dont mind what visitors or exhibitors tell us, our job is to get them to tell us the facts and convert these into feedback crucial to help the organiser build the show into an industry brand and 'must attend' event
The current economic climate has actually delivered important benefits as follows...
- While footfall may be down, visitor quality is way up and these visitors come to place orders - our returns indicate a 7% average increase in the level of orders placed.
- In 39% of visitor feedback, the assumption is that suppliers not showing at the event have "probably gone out of business" - with the result that they actively find alternative suppliers to place orders with.
- Exhibitors benefit from significantly better access to serious buyers instead of wasting time with 'tyre-kickers", they pick up good quality leads which are easier to convert because these are still active in the market.
- Exhibitors reduce their business risks, in a significant amount of cases lower footfall can be attributed to buyers avoiding the event as they may still owe suppliers for orders, so having better quality visitors will provides a quicker return on an exhibitors investment.
OK, so these finding are averaged across a wide range of event, but the underlying trends are clear... business might be down across the board but good buyers come to good events, to get true marketable data for your events, we can help....
...the organiser find out what will bring delegates, visitors & exhibitors back, what went right, what went wrong and a host of useful information to help track media spend, monitor contractor performance, venue contribution and even how the next event will shape up.
...the venue manager understand how the venue is perceived by site users, if you outsource services such as cleaning, catering, parking, security etc. we can provide performance metrics...
Whether this relates to visitor or exhibitor satisfaction or loyalty, venue or contractor performance or even the performance of your event team, we can get past the perceptions and provide you with data to help deliver outstanding events in your industry...
INDEPENDENT FEEDBACK = SOLID MARKETING COLLATERAL - come talk to us...
